Your Product Needs a Messaging Map. Not a Message.
Think one clever tagline will suffice for your product message? For an effective sales and marketing effort, it won’t. Instead, you need a Product Messaging Map, a go-to, internal document that ensures everyone in the company communicates your story consistently. Why you need a Messaging Map I refer to a Messaging Map as the source of truth for your message. Creating a brochure? Turn to the Messaging Map. Writing website…