Play-Doh and Product-Market Fit
Product-market fit can be a big challenge for companies with new innovations. Many struggle to align their technologies with the interests of the market. Luckily for generations of kids, the company behind Play-Doh kept its eyes open when its original product began to falter. It’s a fascinating case study that provides four great lessons in product-market fit. The Story of Play-Doh Play-Doh began as wallpaper cleaner in 1933. Yes, wallpaper…