Get an “Aha!” from your prospects.
Bringing new technologies to market can feel lonely. Your product is truly special, which can change the life of your target customer. But unfortunately, those customers aren’t yet knocking down your door. When your sales reps finally get them in a room (or Zoom), they’re met with a litany of excuses. The song goes something like this: “This is a really cool solution, but it’s not something we can consider…