RightEye
Situation
After four years, RightEye was still attracting early adopters.
Objective
Break into the mainstream market and accelerate growth.
Project
Marketing Strategy (new go-to-market), Positioning (narrowed focus), Messaging, Messaging Execution (website, collateral, sales tools, demand gen)
Outcome
RightEye grew from 150 to 700 customers in under 18 months.
Sepaton
Situation
While Sepaton had industry-leading technology, it was losing deals to more well-established competitors.
Objective
Establish clear and provocative message.
Services
Positioning, Messaging Map, Messaging Execution (website, sales tools, collateral, sales training).
Outcome
“Daniel’s recommendations have been incorporated into all forms of communication. The results have been fantastic. Daniel is a real pro,” says Mike Thompson, CEO. (Sepaton was acquired by Hitachi.)
Perspica
Situation
Prospects were not seeing this SaaS product as a “must-have.”
Objective
Create demand and drive customer growth.
Services
Positioning (targeted main pain point), Messaging (clear and bold claims), Messaging Execution (branding, website, collateral).
Outcome
Perspica sales grew by 500% in one year. The company was acquired by Cisco soon after.
Maryville
Situation
After decades of success, the technology services firm needed to adapt to changing market demands.
Objective
Empower its sales team and elevate its corporate brand.
Work
Marketing Strategy (packaged service offerings), Messaging Map, Messaging Execution (website, sales tools).
Outcome
“Daniel helped us communicate Maryville’s value much more effectively, drive larger deals and compete against the largest global consulting companies,” says Joe Blomker, CEO.
Enteon
Situation
Launching new company and innovative cloud software.
Objective
Launch with a powerful message and brand.
Project
Marketing Strategy (launch plan), Positioning, Messaging, Messaging Execution (website, sales tools, collateral).
Results
Brought the entire brand to life from conceptualization to launch.
