Marketing Strategy
I work closely with CEOs at SaaS and other high-tech companies to propel your marketing initiatives and overcome revenue bottlenecks.
Go-to-Market
Provide decades of experience in launching disruptive technologies, pivoting existing products and attacking new markets.
Troubleshooting
Identify and address the root cause of your business development, lead generation, brand awareness or customer retention issues.
Messaging & Positioning
I apply a time-tested methodology to develop a distinct voice for your product or company — one that will resonate with prospects and set you apart from competitors.
Positioning Map
A clear articulation for how your solution can be uniquely differentiated based on psychographics, problem/solution fit analysis, market segmentation and competitive research.
Messaging Map
A foundational document that captures and expresses the core messaging and consistent voice for all of your marketing and sales materials.
Messaging Execution
Working with my team of talented writers, designers and developers, we will execute your new messaging and bring your brand to life.
Websites
Engaging websites that are precisely geared to the desires of your target audience and convert sales leads.
Product Collateral
Brochures, data sheets and sales presentations that nail your value propositions.
Sales Tools
Sales pitch training, playbooks, cheat sheets and other enablement materials to empower your reps.