messaging

Loading posts...

Why I Hate Acronyms (WIHA)

What is it about the software industry and its obsession with acronyms? I’ve spent countless hours with clients crafting a perfectly clear product description – something as straightforward as “Agile System Software” – only for them to abbreviate it to ASS in their communications. Acronyms are a double-edged sword. They’re a convenient shorthand for complex and lengthy terms. Well-known ones like CRM, GDPR, JSON and ARR are certainly useful. However,…

Continue reading

The 5 Go-to-Market Principles for Revenue Success

Pop quiz! What go-to-market principles do you need in place to successfully monetize your product? Choose all that apply. Positioning Messaging Timing Endorsement Execution If you picked every option, you get an A+. Whether you’re launching a new product or selling your signature solution, you need to get every one of these right to achieve market acceptance and revenue success.   The success formula for monetizing your product Principle #1:…

Continue reading