I’m Daniel Heimlich.

I work with small and emerging tech companies on a project basis. With decades of business-to business marketing experience, including executive roles at Citrix, Blackboard and RightEye, I know how to develop and execute marketing that grows revenue.

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Marketing Strategy

I work closely with CEOs at SaaS and other high-tech companies to propel your marketing initiatives and overcome revenue bottlenecks.

Messaging & Positioning

I apply a time-tested methodology to develop a distinct voice for your product or company— one that will resonate with your prospects and set you apart from your competitors.

Messaging Execution

Working with my team of talented writers, designers and developers, we will execute your new messaging and bring your brand to life.

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A CEO’s Most Dangerous Love Affair

I’ve met a few CEOs lately who are having an affair. They gladly confess that they’re madly in love… with their product. They tell me how their product will change the world. That it’s the next iWatch or Uber. They love their product soooo much. If only they could find more customers to love it too.

What Perry Mason Taught Me About Market Positioning

When I was a kid, I used to love the television reruns of Perry Mason. Watching America’s favorite fictional attorney, I would dream about becoming a trial lawyer myself. And in some ways, I became one as a technology marketer.

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